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“虽然我们目前仍生活在模拟时代,但是从现在开始,这个社会将完全变成‘数字时代’.”在接受记者采访时,三星(中国)公司市场部首席代表金洙(王奉)着重介绍了三星公司向数字产品转型的市场定位和策略.“我们的目标是到2002年成为一流的品牌,为了实现这个目标,我们已经有了新的品牌口号——‘三星数字世界欢迎您’”.为了达到这个目标,三星将致力于4个主要的具有战略意义的领域,即家用多媒体、移动多媒体、个人多媒体和包括TFT 液晶显示器等在内的核心部件事业.
“Although we are still living in the simulation era, but from now on, this society will be completely transformed into the ’digital age’.” In an interview with reporters, the chief representative of Samsung (China) Co., Ltd.’s marketing department Jin Ye (Wang Bong) focused on the introduction The market positioning and strategy of Samsung’s transition to digital products. “Our goal is to become a first-rate brand by 2002. To achieve this goal, we already have a new brand slogan - Welcome to Samsung Digital World”. In order to achieve this goal, Samsung will focus on four major strategically important areas, namely home multimedia, mobile multimedia, personal multimedia, and core components including TFT LCD monitors.