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近年来,对于品牌附加值的消费正成为一种新的消费发展趋势。近日,由科技部中国科学技术发展战略研究院和恒源祥集团共同开展的国家品牌战略问题研究成果暨新书《国家品牌战略问题研究》正式发布。随着经济全球化不断发展,品牌已成为衡量一个国家在世界上地位和影响的重要指标。面对国外品牌大规模占领中国市场,中国财富大量外流的现状,“国家品牌战略问题研究”项目于2011年3月实施,以期探索国家品牌建设
In recent years, the consumption of brand added value has become a new consumer development trend. Recently, the research results of the national brand strategy issues jointly launched by the China Academy of Science and Technology Development Strategy and the Hengyuanxiang Group of the Ministry of Science and Technology and the new book “Study on the Problems of the National Brand Strategy” were officially released. With the continuous development of economic globalization, the brand has become an important indicator to measure the status and influence of a country in the world. In the face of the large-scale occupation of the Chinese market by foreign brands, the current situation of massive outflow of China’s wealth and the “Research on National Brand Strategy Issues” project were implemented in March 2011 with a view to exploring national brand building.