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一、引言提高企业的竞争力不完全是战略规划以及组织结构的改变,更重要的是要拥有优秀的团队,如果没有一个优秀的团队来配合任务的完成,任何设计的再好的企业经营模式在实施上都会大打折扣,能从根本上改变企业命运的办法就是建立一个优秀、高效、执行力强的营销团队。任何一项任务都不是单靠一个人的努力就可以完成的,而是要依靠他人的协作、配合、帮助和支持才能完成[1]。在这样的情况下,企业的长期发展需要营销团队的建设。
I. Introduction Improving the competitiveness of enterprises is not entirely strategic planning and organizational structure changes, more importantly, have to have excellent team, without a good team to meet the task of completion, any design no matter how good business model In the implementation will be greatly reduced, can fundamentally change the fate of the enterprise approach is to establish an excellent, efficient and strong execution of the marketing team. No one task can be accomplished by one person’s efforts alone, but it can only be accomplished through collaboration, cooperation, assistance and support from others. [1] In such circumstances, the long-term development of enterprises need the construction of marketing team.