当今许多企事业单位都通过在报刊上登招聘广告来吸纳人才。在撰写招聘广告时,一般用简明扼要的语言将标题、招聘单位、招聘职位、入职要求、应聘方法等几方面基本内容介绍清楚即可,相对以推销商品为诉求目的的商业广告而言,招聘广告似乎不需要创意,有时就未免显得沉闷、呆板。招聘广告究竟需不需要创意?我们认为,在改革开放前的计划经济年代,用人制度落后僵化,缺乏竞争机制,人才流 Many enterprises and institutions today attract talent by recruiting advertisements in newspapers and periodicals. When writing recruitment advertisements, the basic content of the title, recruitment units, job openings, job requirements, and job application methods should be clearly described in plain and concise language. In contrast to the commercial advertisements for the purpose of marketing goods, recruitment Advertising does not seem to need creativity, sometimes inevitably boring, dull. Job advertisements need to be creative? We think that before the reform and opening up planned economy, the employment system lags behind the lack of competition mechanism, talent flow