广播热线直播节目以其时效性、现场性、互动性等独特优势,在媒体融合的今天依然是各广播电台较为常用的节目传播方式。因为广播热线节目不但增强了节目的信息量和播出效果,也实现了媒体与受众之间的直接交流和双向互动,成为广播节目突出的亮点。广播热线直播节目只适合于交谈式的广播内容,而不是一切广播内容。目前国内电台开办的广播热线节目主要有娱乐热线、健康热线、谈心热线、股市热 Broadcast hotline live broadcast programs with its timeliness, on-site sex, interactive and other unique advantages in today’s media convergence is still more common radio programs broadcast. Because the broadcast hotline program not only enhances the amount of information and the broadcast effect of the program, but also realizes direct communication and two-way interaction between the media and the audience and becomes a prominent highlight of the radio program. Broadcast hotline live shows are only suitable for conversational broadcasts, not all broadcasts. At present, radio programs run by domestic radio stations mainly include entertainment hotlines, health hotlines, talk hotlines, stock market hots