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威斯康辛大学和圣地亚哥州立大学研究公共关系的人员,进行了一系列研究以确定公共关系人员在工作中所起的作用。他们先是查阅社会科学的有关文献,然后向美国公共关系学会的458名成员提出了一些问题。在这些研究中,他们发现公共关系人员有两种主要的作用。
The University of Wisconsin and San Diego State University research public relations staff conducted a series of studies to determine the role of public relations staff in their work. They first consulted the relevant literature in the social sciences and then raised some questions with the 458 members of the American Institute of Public Relations. In these studies, they found two key roles for public relations staff.