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商誉是一种重要的无形财产,财产属性是其基本属性。商标、商号等识别性标识只是商誉的载体之一,对识别性标识的法律保护不能完全代替对商誉的法律保护。商誉与名誉这种人格利益存在着区别。反不正当竞争法对商誉的保护是一种消极、被动、辅助的保护。因此,应在民法典中确立商誉权并明确其性质,应逐步制定商誉保护法专门法,将反不正当竞争法作为商誉保护的辅助手段。
Goodwill is an important intangible property, property is its basic attributes. Identification marks such as trademarks and trade names are only one of the carriers of goodwill. The legal protection of identifiable marks can not completely replace the legal protection of goodwill. Goodwill and reputation of personality differences exist. Anti-unfair competition law on the protection of goodwill is a passive, passive and auxiliary protection. Therefore, the right of goodwill should be established in civil code and its nature should be clear. Goodwill law should be gradually developed and the anti-unfair competition law should be used as an aid to protect goodwill.