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经济发展和人民生活都离不开电力的平稳供应,维护好电力运行设备,做好电力营销工作,赢得客户的满意是电力公司的责任和义务。随着我国电力体制改革的逐步深化,人民生活水平的提高带动需求的增长都对供电公司的营销策略以及提高客户满意度带来了新的挑战。市场公开公平的竞争环境下,供电公司应该以市场为导向,以提高客户满意度和供电质量为目的,结合运用到现代化企业营销手段中去,为工业,农业,服务业提供高品质的电力供应,促进国家经济的增长,提高供电公司的营业利润和社会形象,满足客户的用电需求,实现社会效益和经济效益的双丰收。
Economic development and people’s livelihood are inseparable from the steady supply of electricity, maintenance of power running equipment, power marketing work, to win customer satisfaction is the responsibility and obligation of power companies. With the gradual deepening of China’s power system reform, the improvement of people’s living standards and the growth of demand bring new challenges to the marketing strategies of power supply companies and the improvement of customer satisfaction. In an open and fair competition environment, power companies should be market-oriented, with the aim of improving customer satisfaction and power supply quality, and combining them with modern enterprise marketing tools to provide high-quality power supply for industry, agriculture and service industries , Promote the growth of the national economy, increase the operating profit and social image of the power supply companies, meet the electricity demand of customers, and achieve double harvest of social and economic benefits.