回首“天保宁”创作历程,大家心头几多苦辣酸甜。今日中国,有几百万雨后春笋般成长起来的广告人,数万家的广告公司,正在吞吐着数百万宗广告业务,小小康巢在其中直如沧海一粟,湮没无闻。商海竞争足无情的,天保宁面临的是品牌林立的同类产品,其中不乏实力雄厚者,并且对方广告已先声夺人,赢来公众一片彩声,让康恩贝人颇有兵临城下之感。于是,“天保宁”平面广告的创作重担就化作了沉甸甸的期 Looking back at the “Tin Bao Ning ” creation process, everyone’s heart is bitter and sweet. In China today, there are millions of advertisers who have grown up like mushrooms, and tens of thousands of advertising companies are consuming millions of advertising businesses. Xiaokang’s nests are simply nothing but ignorance. The competition between the sea and the sea is full of ruthlessness. Tian Bao Ning is faced with similar products with a large number of brands, many of whom are strong, and the other party’s advertising has already won a lot of success. As a result, the creative burden of the “Tin Bao Ning” print advertisement was turned into a heavy period.