在“眼球经济”时代,如何让自己的产品更吸引消费者的注意并唤醒他们的购买欲望?在产品同质化竞争日益加剧的今天,产品的个性化需求越来越主导市场营销,产品凭借先声夺人的惊艳色彩,往往可以成功地在第一时间跳出来,快速锁定消费者的目光。比如苹果电脑的彩色机壳、诺基亚手机“色彩旋风”的卖点、麦当劳的红黄对比、鳄鱼T恤的绿色标识、柯达胶卷的金黄色包装等,都让人过目不忘! In the “Eyeball Economy” era, how to make their products more attractive to consumers’ attention and to awaken their desire to buy? Today, with the increasingly fierce competition in product homogeneity, the personalized needs of products increasingly dominate marketing. Products with breathtaking colors, often can successfully jump out in the first time, quickly lock in the eyes of consumers. For example, Apple’s color case, Nokia’s mobile phone “color whirlwind” selling point, McDonald’s red and yellow contrast, green logo crocodile T-shirt, Kodak film golden packaging, etc., are people forget!