图书推广花费巨大却效果平平,建构系统高效的推广模式,成为我国出版界面临的首要问题。本文从历史中寻找突破,发现明清小说评点本在明清小说兴起与传播中发挥了重要作用。当下,可借鉴明清小说评点本的成功经验,结合图书市场现实情况,建构全新的现代图书推广评点模式。 Book marketing huge but mediocre effect, to build a system of efficient promotion model has become the primary issue facing the publishing industry in our country. This article seeks a breakthrough from the history, and finds that the commentary in the novels of Ming and Qing dynasties played an important role in the rise and spread of Ming and Qing novels. At present, we can learn from the successful experience of the novels of Ming and Qing dynasties, and combine with the realities of the book market, construct a new mode of modern book review.