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招贴设计是一门依赖受众视觉感受而传达信息的艺术,是一种信息传达的工具。随着世界经济发展与文化全球化进程的到来,现代招贴设计的风格已经日趋多元化,继承和发展地方文化和民族传统,用现代手法来演绎传统符号和图形,已成为一种潮流。因此,如何借鉴和发展地域性、民族性的传统元素,做到既能体现现代招贴设计的观念与时尚,又能折射出各民族、各地区不同的民族文化特征和审美取向,已经成为当今设计师所密切关注的一大热点。
Poster design is an art that relies on the audience’s visual experience to convey information. It is a tool for communicating information. With the advent of the process of global economic development and cultural globalization, the style of modern poster design has become increasingly diverse. Inheriting and developing local cultures and national traditions and using modern techniques to interpret traditional symbols and graphics has become a trend. Therefore, how to draw on and develop the traditional elements of regionality and nationality so as to reflect not only the concept and fashion of modern poster design, but also the different ethnic cultural features and aesthetic orientations of various nationalities and regions, have become the current design A closely watched hot spot.