2014年中国重卡行业经历了颇为艰苦的一年,市场高开低走,下半年一路低迷。有专家指出,重卡行业现已步入“黑铁时代”。展望2015,在GDP增速预期继续放缓的宏观环境下,中国重卡市场前景依旧不太乐观。在竞争更为残酷的黑铁时代,企业如何求生存、谋发展?作为中国重卡行业少有的合资企业,上汽依维柯红岩商用车有限公司(以下简称“上依红”)提出2015年的销售目标是 In 2014, the heavy truck industry in China experienced a rather difficult year with the market downturn and sluggish in the second half of the year. Some experts pointed out that the heavy truck industry has now entered the “black iron era.” Looking into 2015, under the macro environment of the expected GDP growth rate to continue slowing down, the market prospect for heavy truck in China is still not very optimistic. As the rare joint venture in the heavy truck industry in China, SAIC Motor Corporation Limited (hereinafter referred to as “relying on red”) proposed in 2015 in the era of black iron competition with more brutal competition. The sales target is