在过去的10年间,颠覆和变革已成为了新常态,企业只有拥有持续创造新价值的能力才能在复杂的商业环境中屹立不倒。以苹果为例,其长期将版本发布、功能改进与创新混合,被消费者调侃为“现在iPhone最让人关注的就是外形了——所谓‘科技以换壳为本’”。目前,苹果在中国市场的霸主地位正受到华为、OPPO等国产手机的冲击。当创新停滞的 Subversion and change have become the new normal in the past decade, and businesses can not stand still in a complex business environment unless they have the ability to continuously create new value. In the case of Apple, its long-term release of the version, a combination of functional improvements and innovation, consumers are ridiculed as “Now iPhone is the most concern is the shape - the so-called ’technology to shell-based’.” Currently, Apple’s dominant position in the Chinese market is being hit by Huawei, OPPO and other domestic mobile phones. When innovation stagnates