新媒体,从字面来看就是新兴媒体的意思——“新”的定义无疑是相对的,就好像在广播、电视诞生之初,相对报纸而言也是“新媒体”一样,现今, 不同于传统媒体的都能称为“新媒体”。随着科技的飞速发展,消费观念和行为改变,各种类型的新媒体层出不穷,网络媒体是,移动终端是,楼宇电视也是。我们不得不直面,新媒体正以高歌猛进的姿态昂首进入所有人的视野,气势不容小觑。 New media literally means the meaning of emerging media - the definition of “new” is undoubtedly relative, just as it was when radio and television were born, as opposed to newspapers as “new media,” and nowadays, unlike the traditional The media can be called “new media.” With the rapid development of science and technology, changes in consumer attitudes and behavior, an endless stream of new media of all kinds, online media, mobile terminals, and building televisions. We have to face up to the fact that the new media is entering the vision of everyone with a triumphant march.