思想力“原点”市场营销课程至今教学模式仍未摆脱传统教学的“巢穴”,这是造成目前教学滞停不前的根本原因。以学生商业创业能力培养为导向开展课程教学,既符合课程发展的逻辑,也有极强的现实意义和现实价值是基于创业能力培养的市场营销教学模式改革的着眼点。 Ideology “origin” marketing course teaching mode has not yet out of the traditional teaching “nest”, which is the root cause of the current teaching stagnation. It is not only accord with the logic of curriculum development, but also have very strong realistic meaning and realistic value to carry out the teaching based on the training of students’ business enterprising ability. It is the focus of marketing teaching reform based on the cultivation of entrepreneurship ability.