一个出版社如果长期没有形成自己的品牌书、没有创品牌社的目标,就好像是没有出版灵魂。品牌商品是消费者的一种内心认可,是一种无形的资产,是单位最宝贵的一种核心竞争力。一个出版社要形成自己的出版品牌谈何容易,要具备足够的实力,资金实力、人力实力、与时俱进的先进出版理 If a publisher does not form its own long-term brand book, did not create a brand agency’s goal, it seems that there is no publication of the soul. Brand goods is a consumer endorsement, is an invisible asset, is the most valuable unit of a core competitiveness. A publishing house to form their own publishing brand easier said than done, to have sufficient strength, financial strength, human strength, advanced with the times