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本文以此次世博会和海尔的合作为背景,分析海尔的成长战略运用,探索海尔获得今天瞩目成就的关键所在:对发展战略的高度重视和战略上的超前,以及建立在以创新为核心的企业文化上的经营理念的创新。本文现实意义在于深入认识世博会的对于企业的意义,鼓励企业间学习与创新。
Based on the cooperation between Expo and Haier, this article analyzes the application of Haier’s growth strategy and explores the key points that Haier has drawn attention to today. It attaches great importance to development strategy and strategy ahead, as well as enterprises based on innovation Innovation of cultural management concept. The practical significance of this paper lies in deeply understanding the significance of World Expo to enterprises and encouraging learning and innovation among enterprises.