论文部分内容阅读
近年来,福建省啤酒工业发展较快,1995年,全省啤酒产量达102.25万吨,居全国第六位,上交国家税收3.77亿元,实现利润1.22亿元,成为我省财政收入的主要支柱产业之一。但我省啤酒工业也面临着挑战:一是世界啤酒列强进军中国市场,国外许多啤酒厂商一直垂涎开拓我国、我省啤酒市场。福州啤酒厂转让给新加坡亚太酿酒公司,改名为第一家(福建)啤酒公司。省内还有几家啤酒厂也在与外商洽谈之中。国外啤酒厂商已开始敲开我省啤酒市场的大门,许多名牌啤酒如:德国贝克、嘉斯伯、劳士曼,美国AB公司、兰带,荷兰海尼根,日本麒麟、朝日,新加坡虎牌等啤酒生产厂商都在千方百计地想挤占我国、我省啤酒市场,目前约有20％的市场占有率。二是我省啤酒工业有相当部分企业自我发展能力不足,规模小,设备陈旧,银行贷款还贷能力差,仍未摆脱高投入、低产出,高消耗、低质量的循环,无法与国外先进厂家竞争,为迅速扭转这种被动局面,我省啤酒工业在积极推进两个根本转变中应着重抓好以下工作:
In recent years, the beer industry in Fujian has developed rapidly. In 1995, the beer production in the province reached 1.0225 million tons, ranking sixth in the country. The state turned in taxes of 377 million yuan and realized profit of 122 million yuan, becoming the main source of fiscal revenue in our province. One of the pillar industries. However, the province’s beer industry is also facing challenges: First, the world beer elites to enter the Chinese market, many foreign beer manufacturers have coveted the development of our country, our beer market. The Fuzhou Brewery was transferred to Singapore Asia-Pacific Brewing Company and renamed the first (Fujian) Brewery Company. Several breweries in the province are also negotiating with foreign companies. Foreign brewers have begun to knock open the door of the province’s beer market, many famous brands of beer such as: Germany Beck, Jia Sibo, Lao Shiman, the United States AB company, Lan Dai, Holland Heineken, Japan Kirin, Asahi, Singapore Tigers Brewers and other manufacturers are trying every means to squeeze the beer market in our country and our province. At present, there are about 20% market share. Second, there are quite a few companies in the beer industry in our province lack self-development capacity, small scale, outdated equipment, poor bank loan repayment ability, and still not out of high input, low output, high consumption, low quality cycle, unable to advance with foreign countries. In order to quickly reverse this passive situation, manufacturers in the beer industry must focus on the following tasks in actively promoting two fundamental changes: