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我国体育产业市场化进程的加快,给我国的体育保险带来了无限商机,而目前我国体育保险的发展远远落后于体育产业发展的步伐。体育保险作为保险领域重要的一部分,在西方发达国家的发展日臻完善,在全民的体育活动和体育产业发展过程中,发挥着重要的作用。本文通过介绍我国体育保险发展的历程及其现状特点,从需求和供给的角度分析了我国体育保险目前发展比较落后的原因,在借鉴体育保险比较发达的西方国家经验的基础上,提出了发展我国体育保险的对策。
The acceleration of marketization of sports industry in our country brings unlimited business opportunities to our country’s sports insurance. At present, the development of sports insurance in our country lags far behind the pace of the development of sports industry. As an important part in the field of insurance, sports insurance has been developed in the developed countries in the West and has played an important role in the development of sports for all and sports industry. This paper introduces the history of China’s sports insurance development and its characteristics of the current situation, from the perspective of demand and supply of sports insurance in China is relatively backward development of the reasons for reference in the development of sports insurance in Western countries on the basis of experience, proposed the development of China Countermeasures of Sports Insurance.