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互联网络平台推促了媒体的多样化生态,传播方式从点面单向辐射传播转向点点互向网状传播,传统的“控语”传播方式逐渐让位于“竞语”传播方式。本文建构国家级公共事业务新闻网络联盟,打造技术领先、功能强大的专业浏览器和服务引擎为信息主流通道和门户平台,以全面高效的信息服务、导控有效的议题设置和快捷、权威的信息发布机制,形成强劲、高效的话语攻势,达到在新的传播格局中抢占舆论高地,统领国内以至世界话语权之效。
The Internet platform has promoted the diversified ecology of the media. The mode of transmission has shifted from one-dimensional radiation transmission to dot-to-net communication. The traditional “control language” transmission mode gradually allows communication in the “voice communication” the way. This article builds a national network of public affairs news network, to create a leading technology, powerful professional browser and service engine for the main channel of information and portal platform to a comprehensive and efficient information services, effective control of the issue set and quick, authoritative Information dissemination mechanism to form a strong and efficient discourse offensive to reach the heights of public opinion in the new communications landscape and to command the power of domestic and international discourse.