本文研究阐述了企业物流系统与营销系统互动的内涵及意义;从体制与制度、操作流程、资源整合及信息技术支撑等角度深入探析制约企业物流系统与营销系统互动的问题及其根源;并给出相应的基于互联网的企业物流系统与营销系统的互动策略。 This paper studies the connotation and significance of the interaction between the logistics system and the marketing system in an enterprise; probes into the problems and causes that restrict the interaction between the logistics system and the marketing system in terms of system and system, operation flow, resource integration and information technology support; The corresponding Internet-based enterprise logistics system and marketing system interaction strategy.