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媒体是社会关系宣传中重要的途径之一,媒体的报道内容、方式以及效果,任何一个环节都影响着该地区的形象,包括民风民情以及政府作为。民生新闻作为近年来的一种新生事物,与百姓生活息息相关,内容平实可靠,成为政府制定方针政策的重要参考依据之一。既拉近了政府与百姓之间的沟通距离,也为树立良好的地方形象起着不可替代的作用。
The media is one of the most important ways to promote social relations. The content, methods and effects of the media coverage all influence the image of the area, including the folk customs and the government. As a new thing in recent years, people’s livelihood news is closely related to the life of the people and its contents are solid and reliable, making it one of the important reference bases for the government to formulate its guidelines and policies. It not only brings closer the communication distance between the government and the people, but also plays an irreplaceable role in establishing a good local image.