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在国家产业结构调整升级和新媒体咄咄逼人的新环境下,经历了20多年大发展的中国报业面临全新的挑战。但这并不是中国报业走向衰落的“拐点”,而是意味着中国报业将在迎接新挑战的自我调整中,完成一次战略大转型,通过内外资源的充分整合,寻求到新的增长模式和增长点。与此前的历次调整以行政主导不同,这次战略转型中市场将发挥更多、更大的力量。
With the new industrial restructuring and upgrading and the over-aggressive new media environment, China’s newspaper industry, which has experienced more than two decades of development, is facing a completely new challenge. However, this is not the “turning point” in the decline of China’s newspaper industry. It means that China’s newspaper industry will complete a strategic transformation in the self-adjustment to meet the new challenges and seek new growth modes through the full integration of internal and external resources And growth point. With previous adjustments to different administrative leadership, the strategic transformation of the market will play more and greater power.