“动感地带”(M-ZONE)是中国移动公司继全球通、神州行之后推出的第三大移动通信品牌,也是中国移动推出的第一个客户细分品牌。它选用台湾音乐创作新人周杰伦作为形象代言人,高举“我的地盘,听我的”的大旗,目标受众直指15—25岁的青年一族,一经推出,立即受到了年轻人的喜爱,市场反应极为热烈,迅速形成了一股“‘动感地带’(M-ZONE)——周杰伦”的浪潮。“动感地带”(M-ZONE)品牌的成 “M-Zone” is the third largest mobile communication brand launched by China Mobile after GSM and Shenzhouxing, and is also the first customer segmentation brand launched by China Mobile. It chooses Taiwanese musician Jay Chou as the spokesperson for the image, hold high the banner of “My Site, Listen to My”, and target audiences are directed at young people aged 15-25. Once they are launched, they are immediately loved by young people. The market reacted extremely warmly and rapidly formed a wave of “M-ZONE - Jay Chou”. “M-Zone” (M-ZONE) into the brand