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文章主要通过研究蕴含在商品中的商品文化美学在橱窗展示设计中的运用形式和手段等,结合橱窗展示设计的特性,来研究美学在展示设计中的应用。将研究重点放在对商品的品牌文化美、商品的地域文化、民族文化美等在橱窗展示设计中的应用。
The article mainly studies the application of aesthetics in display design by studying the application form and means of display of commodity culture aesthetics embodied in the merchandise in combination with the characteristics of window display design. The research will focus on the beauty of the brand of the product, the regional culture of goods, the beauty of national culture in the window display design.