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城镇居民体育消费的增加是改善居民生活质量、提高我国全民素质非常重要的一环。本文深入分析了我国城镇居民体育消费的结构和影响消费结构的重要因素,指出目前我国实物性体育消费仍然是体育消费的主体,观赏性体育消费还相对落后,参与性体育消费正处于快速发展期,对优化我国体育产业结构具有一定的指导意义。
The increase of urban residents’ consumption in sports is a very important part of improving the living quality of residents and improving the quality of our citizens. This paper analyzes the structure of Chinese urban residents’ consumption and the important factors that influence their consumption structure. It points out that the current physical consumption in China is still the main part of sports consumption, while the ornamental sports consumption is still relatively backward. The participatory sports consumption is in a period of rapid development , To optimize the structure of China’s sports industry has some guiding significance.