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站在21世纪的今天回望上世纪60年代,除了Swinging、迷你裙、反战、妇解等新时代的信仰标签外,我们还要加上最重要的一个字:Pop。流行文化于60年代的西方国家爆发,跟“零用钱”这个新名词紧紧相扣。随着社会于战后重建及经济进入收成期,这批婴儿潮出生的新一代亦步入青少年阶段,他们是第一代拥有“闲钱”及“闲时”的,亦是流行文化的最大消费者。流行音乐、潮流杂志、商业电影、时装、电视、广告,甚至零食,都是冲着他们的口袋而来,世界仿佛是为他们而转动的。
Standing back in the 21st century Today Looking back on the 1960s, in addition to the new era of Swinging, mini skirts, anti-war, women’s livelihood and other faith labels, we must add the most important word: Pop. Popular culture broke out in Western countries in the 1960s, closely linked with the new term “pocket money.” As society rebuilds in the post-war period and the economy enters the harvest period, the new generation of baby boomers have also entered the adolescent stage. They are also the first generation to have “free money” and “free time” The biggest consumer of culture. Popular music, trendy magazines, commercial films, fashion, television, advertising and even snacks are directed at their pockets and the world seems to be turning for them.