设计的本质是为了营销。主要的功能是美化商品和传达信息。随着人们生活水平不断提高,在确立设计的目标和定位时,就应多从满足人们的社会生活和精神需要着想。例如,矿泉水的设计,如果只宣传解渴的作用而忽视其水中所含人体需要的矿物质,微量元素,以及卫生健康的介绍,效果一定不会很好。因为现代消费者对饮用水的需要不仅解渴,而且还需补充人体内所需的一些物质元素。设计应主要体现其水质来源(天然矿泉水),含有大量人体 The essence of design is marketing. The main function is to beautify the goods and convey the information. With the continuous improvement of people’s living standards, in establishing the design goals and positioning, should be more to meet people’s social life and spiritual needs. For example, the design of mineral water will certainly not be effective if it only promotes the role of thirst quenching while ignoring the minerals, trace elements, and health-care needs of the human body contained in the water. Because modern consumers need drinking water not only to quench their thirst, but also need to replenish the body of some of the necessary material elements. The design should mainly reflect its source of water (natural mineral water), contains a large number of human body