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现代社会中文化与经济日趋全球化,各种先进的技术和理念不断涌入和渗透,给设计领域带来了新的发展,而近年来世界各地孔子学院不断成立,“汉学热”成为一股新的文化潮流。中国传统文化在近年来受到人们重新的认识和学习。重新发现中国文化太美,在各民族文化交流过程中,我国的设计师们越发意识到尊重本民族审美习惯,对中国传统文化元素的正确认知和灵活运用,寻找民族传统文化的复兴之路势在必行。设计师们把中国传统视觉元素和书籍设计不断进行多种形式的融合,在书籍设计中不仅适应市场需求,而且体现出骨子里的中国情结,给人们带来了深刻的思考和美的享受。
In modern society, the globalization of culture and economy, the continuous infiltration and infiltration of advanced technologies and concepts have brought new developments in the field of design. In recent years, Confucius Institutes have been established in all parts of the world, and “Sinology” has become A new cultural trend. Chinese traditional culture has been re-recognized and learned by people in recent years. Rediscovering the Chinese culture is so beautiful that in the course of cultural exchange among various ethnic groups, designers in our country are increasingly aware of respecting the aesthetic habits of their own nation, correctly understanding and utilizing Chinese traditional cultural elements and seeking the way of national traditional culture rejuvenation It is imperative. Designers continue to combine traditional Chinese visual elements and book designs in various forms. Not only do they meet the needs of the market in book design, but they also reflect the Chinese complex in their bones and bring profound thinking and beautiful enjoyment to people.