商业品牌，也称中间商品牌，是指商业企业自行创意设计并使用于所经营的商品的品牌。商业品牌在国外已有几十年的发展历史。如今，在发达国家的大型超级市场、连锁商店和百货公司，几乎都出售标有商业品牌的商品。创立商业品牌，对我国医药商业企业来说还是一个新课题。我... Commercial brand, also known as middleman brand, refers to the brand of commercial products designed and used by commercial enterprises. Commercial brands in foreign countries have decades of development history. Today, almost all large-scale supermarkets, department stores and department stores in developed countries sell commercial-branded goods. The establishment of a commercial brand is still a new topic for the Chinese pharmaceutical commercial enterprises. I...