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目前,中国的男士内衣专卖店市场几乎还是一片空白,但同时,消费者对“内衣专卖”的概念依然停留于女士内衣店,首先要做的则是引导一种消费理念,开辟一个新市场。
At present, the market for men’s underwear stores in China is almost still a blank, but at the same time, the concept of “exclusive underwear for consumers” still stays in the underwear shop for women. The first thing to do is to guide a kind of consumption idea and open up a new market.