论文部分内容阅读
2013年开年以来,各摩托车企业均陆续展开各种营销活动,蓄势待发地迎接充满变数而又给人希望的2013年。银钢集团也不例外。为提升市场份额,鼓舞经销商士气,银钢科技集团销售公司总经理方文先生亲自挂帅,一个月的时间里,分别在贵州、黑龙江、辽宁、河北、湖南、山东、西藏等地组织召开了2013银钢摩托经销商大会暨新品发布会。由于去年国内经济形势不好,加上电动车与汽车的冲击,摩托车的生存越发艰难,导致经销商信心不足,一部分甚至萌生转行或退出摩托车行业的念头。针对这种消极情
Since the beginning of 2013, various motorcycle companies have successively launched various marketing activities and are poised to meet the uncertain and promising 2013 year. Silver Steel Group is no exception. In order to increase market share and encourage distributors’ morale, Mr. Fang Wen, general manager of the sales company of Silver Steel Technology Group, personally led the team and held a conference in Guizhou, Heilongjiang, Liaoning, Hebei, Hunan, Shandong, and Tibet in a month. 2013 Silver Steel Motor Dealer Conference and New Product Launch. Due to the unfavorable domestic economic situation last year, coupled with the impact of electric vehicles and automobiles, the survival of motorcycles has become more and more difficult, causing distributors to have insufficient confidence. Some of them even initiated the idea of turning or quitting the motorcycle industry. Against this negative situation