在与互联网的融合互动过程中,广播电视潜移默化地吸收了互联网的一些“基因”。运营主体方面,从单一广播电视机构向多元主体转变。技术特点方面,从趋向封闭、单向的技术特点向开放和互联互通转化,以适应业态多样化、终端多元化、智能化、融合化发展趋势。生产方式方面,从自产自销、“摸黑”干活、有限产能向大数据、云计算的智慧化生产、海量聚集媒资、规模化生产转化。传播方式方面,从单向广播式传播向多元主体参与的网络化、发散式互动传播转 During the integration and interaction with the Internet, radio and television subtly absorbed some “genes” of the Internet. In terms of operation entities, it has shifted from a single radio and television organization to a pluralistic entity. Technical characteristics, from the trend of closed, one-way technical features to open and interoperability transformation to adapt to the format diversification, terminal diversification, intelligent, integration of the development trend. Production methods, from homegrown, “dark” work, limited capacity to big data, cloud computing, intelligent mass production, mass media gathering, large-scale production and transformation. As for the modes of communication, from the one-way broadcast to the pluralistic one, the networked and divergent interactive communication