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商业标识混淆是不是判断商标直接侵权一个极为重要的因素,按照最高法院的司法解释,理应由相关公众进行判断。但是,在实际审判实务中,这种判断多由法官代替相关公众作出。这种错位在国外多是通过法律实验的方式进行纠正。因此,本文将借鉴外国案例对判断商标混淆进行法律实践的方法,首先论证法律实验证据属于证人证言,然后从实验设计原则、实验形式、调查主体、抽取样本、实验方式、问卷设计、数据收集和处理七个方面进行阐述,并设计出一套可供执行的法律实验方案。
Confusion of commercial logos is not a very important factor in judging the direct infringement of trademarks. According to the judicial interpretation of the Supreme Court, it should be judged by the relevant public. However, in actual trial practice, such judgments are mostly made by judges instead of the relevant public. This dislocation is mostly in foreign countries by way of legal experiments to correct. Therefore, this article will draw lessons from the foreign case to judge the trademark confusion legal practice method, first demonstrated that the legal experimental evidence belongs to the witness testimony, then from the experimental design principle, the experimental form, the survey main body, draws the sample, the experimental method, the questionnaire design, the data collection and Deal with seven aspects to elaborate, and design a set of legal experimental programs for implementation.