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为总结归纳当前学校体育政策传播存在的问题,并提出提高政策传播效果的应对措施,采用文献资料法和现有资料统计法等研究方法,对当前学校体育政策传播现状进行分析,研究认为,在新媒体环境下,学校体育政策传播面临着3个方面的问题:1)受众的刻板印象及多元化信息来源导致对政策认同度降低;2)对政策的解读需要满足多层次的受众;3)突发事件容易被放大成为社会广泛关注的焦点。建议:相关管理部门应当积极融入新媒体传播环境中,充分利用新型平台的传播优势,增强对传播过程的监测和管理,注重发挥专家学者在政策解读中的重要作用,逐步改善和公众的沟通状况。
In order to summarize the existing problems in the current school sports policy communication and put forward the measures to improve the effect of policy dissemination, and adopt the methods of documentary data and existing data statistics to analyze the current situation of sports policy in schools, Under the new media environment, there are three problems in the dissemination of school sports policy: 1) stereotypes of audiences and diversified sources of information lead to lower recognition of policies; 2) interpretation of policies needs to meet multi-level audiences; 3) Emergencies easily enlarged to become the focus of widespread concern in society. Recommendation: Relevant management departments should actively integrate into the environment of new media dissemination, make full use of the dissemination advantages of the new platform, enhance the monitoring and management of the dissemination process, pay attention to giving play to the important role of experts and scholars in policy interpretation, and gradually improve the communication with the public .