现代企业的真正存在,不是资产的存在,而是文化的存在,不仅是产品的竞争,更是文化的竞争。一个企业除了要把产品和服务推荐给用户,更主要的是把文化在用户心中打下烙印。针对部分人对企业文化的理解和在企业文化建设方面的做法有些片面,有的已走进误区,浅谈一下对油田企业文化建设的及其作用。 The real existence of modern enterprises, not the existence of assets, but the existence of culture, not only the product of competition, but also cultural competition. In addition to an enterprise to recommend products and services to users, more importantly, the culture in the minds of users under the brand. For some people on the understanding of corporate culture and corporate culture in the construction of the practice is somewhat one-sided, and some have gone into errors, talk about the oilfield enterprise culture and its role.