环境保护与企业的营利似乎始终是一对不可调和的矛盾。关于企业负有社会责任的道德思考在严酷的经济活动中根本不具备生存空间。在这个框架下,刺激消费、追求消费数量的增长,同时使得成本最低,实现利润的最大化是其首要目标。弗里德曼(Friedman,1962)认为:企业有且仅有一种社会责任——在法律和 Environmental protection and the profit-making of enterprises seem to always be a pair of irreconcilable contradictions. Moral thinking about corporate social responsibility does not have room to survive in the harsh economic activities. In this framework, stimulating consumption and pursuing the growth of consumption quantity while minimizing cost and maximizing profit are the primary goals. Friedman (1962) argues that there is one and only one social responsibility for firms - in law and