民俗旅游作为一种高层次的文化旅游,已成为当今旅游业的一个亮点。但与此同时,少数民族地区的传统文化正面临着前所未有的文化变迁。目前,四川理县桃坪羌寨的建筑文化、羌族歌舞、民风、语言等传统文化正在发生着变迁。从涵化的视角理性的认识和对待桃坪羌寨的文化变迁行为至关重要,提出如何从政府的指导性变迁和当地民众的文化自觉意识两个方面着手以促进桃坪羌寨传统文化的良性发展。 As a high-level cultural tourism, folk-custom tourism has become a highlight of today’s tourism industry. However, at the same time, traditional cultures in ethnic minority areas are facing an unprecedented cultural change. At present, the architectural culture of Taoping Qiang Village in Li County, Sichuan Province, the traditional culture of song and dance, folk customs and language of the Qiang people are undergoing changes. From the perspective of cultivation, it is very important to rationally understand and treat the cultural changes in Taoping Qiang Village. It is proposed that how to promote the traditional culture of Taoping Qiang Village from the guiding changes of government and the cultural awareness of local people Healthy development.