商品和劳务只有到达消费者或用户手中,才能实现其价值和使用价值。市场分销渠道的策略就是从生产者的角度来研究决定如何将产品最合理、最有效地由生产领域向消费领域转移时所经过的路线、环节、方式、机构设置以及如何选择和管理分销渠道等问题,以实现企业的营销目标。 Only when goods and services reach the consumers or users can they realize their value and use value. The strategy of the market distribution channel is to study from the producer’s point of view how to determine the route, link, mode, organization setting, and how to select and manage distribution channels, etc., when the products are most rationally and effectively transferred from the production area to the consumption area. Problems in order to achieve corporate marketing goals.