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地方广电是上世纪80年代随着“四级办电视”应运而生的具有高度行政化、地域化特点的媒体。自成立以来,地方广电较好地发挥了党和政府喉舌作用,具有鲜明的政治属性。1993年广播电视被列为第三产业范畴,从此确立了媒体的经济属性。2000年以来,特别是随着文化体制改革的推进,广电媒体遵循文化发展规律和市场经济规律,履行事业、产业双重职能,以追求社会效益和经济效
Local radio and television is the media with the characteristics of high degree of administration and localization as the “four-run TV” came into being in the 1980s. Since its inception, the local radio and television played a better role as the mouthpiece of the party and the government, with distinct political attributes. In 1993, radio and television were listed as the third industry and the economic attributes of the media were established. Since 2000, especially with the promotion of the reform of the cultural system, the media have followed the law of cultural development and the law of the market economy, fulfilled the dual functions of undertaking and industry in pursuit of social and economic benefits