缺乏与顾客面对面的触点,是互联网销售企业的天然缺陷。如何建立互动机制以及加强客户体验,来抹平消费者心中的不安全感?2009年3月5日,京东商城总裁刘强东在其网站上发了“京东有奖征名活动”的消息,为京东投资2000万元成立的一家独立快递公司征名。仅仅一天的时间,网上已经有 The lack of face-to-face contact with customers is a natural drawback for Internet sales companies. How to establish an interactive mechanism and enhance the customer experience to smooth out the feelings of consumers insecurity? On March 5, 2009, Liu Qiang East, president of Jingdong Mall on its website made a “Jingdong Award nomination activities” message , Jingdong invested 20 million yuan to set up an independent express company named. Just a day, online already