资料表明,进入21世纪,信息化革命给人类带来的将是一个丰富多彩的互联网时代。宣传工作如何应对互联网时代的到来,提高预见性和应变能力,增强说服力和感召力,是摆在宣传工作者面前需要研究的一个重大课题。一、互联网迅猛发展,向宣传思想工作提出严峻挑战作为第四媒体的互联网自诞生以来,以其全球性、开放性、及时性等特点,得到迅速发展,各种网吧在 Data show that in the 21st century, the information revolution will bring to mankind a colorful Internet era. How to deal with the advent of the Internet age advancing, improve predictability and resilience, and enhance persuasion and charisma, is placed in front of propaganda workers need to study a major issue. I. Rapid Development of the Internet and Severe Challenges to Propaganda and Ideological Work As the fourth media, since its birth, the Internet has been rapidly developed due to its global characteristics, openness and timeliness. Various Internet cafes