大洋两岸,寰球不同凉热。当全球传媒业态正趋向新一轮大整合、大集中之时,中国的文化体制改革也在如火如荼的进行中。制播分离、事企分开,这是本轮文化体制改革的核心要点,譬如“上海模式”。但必须注意到,迄今为止的改革样板,并未触及到媒体与媒介融合的层面,迄今为止的努力,还仅仅是在内容 Both sides of the oceans, the world is hot and cold. When the global media industry is moving toward a new round of major integration and big concentration, the reform of China’s cultural system is also under way in full swing. Separation of production and broadcasting, things separated, this is the core of the reform of the cultural system of the core elements, such as “Shanghai model ”. However, it must be noted that the model for the reform so far has not reached the level of integration of media and media. The efforts so far have only been on the content