MPR出版物使纸质图书与数字出版实现了良好的衔接,对我国传统出版产业完成改造升级、平稳转型发挥了特殊的作用。但作为新的出版形式,它在书号管理、流程管理、产业管理等方面也带来了新的问题。建立战略伙伴关系,开展项目合作,是解决这些问题,减少出版社转型成本,并实现MPR出版多赢模式的较佳选择。 MPR publications make paper books and digital publishing a good link, the traditional publishing industry in our country to complete the transformation and upgrading, smooth transition has played a special role. However, as a new form of publication, it also poses new problems in number management, process management and industrial management. To establish strategic partnership and carry out project cooperation is a better choice to solve these problems, reduce the cost of transformation of publishing houses and realize the win-win mode of MPR publication.