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“软实力”这个概念是上个世纪90年代初,最早由美国哈佛大学肯尼迪政府学院院长约瑟夫·S·奈教授提出的。软实力产生于一个国家或地区的文化和价值体系。
The concept of “soft power” was first introduced in the early 1990s by Professor Joseph S. Nye, dean of the Kennedy School of Government at Harvard University in the United States. Soft power comes from the culture and value system of a country.