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文化随着人类社会的产生而产生。由于科学技术的发展和商品社会的发展使文化成为一个独立的产业。在当今,我国文化产业的迅猛发展充分显示了它在国民经济中的重要地位和作用。文化产业在改革中产生和发展并对我国社会主义现代化建设起到积极的推动作用。在市场经济条件下,文化产业的发展需要创建自己的品牌。树立强烈的品牌意识、突出鲜明的品牌特色、把握正确的发展方向才是开发文化产业的重要路径。
Culture comes along with the emergence of human society. As a result of the development of science and technology and the development of a commodity society, culture has become an independent industry. At present, the rapid development of our country’s cultural industry fully shows its important position and role in the national economy. The cultural industry was born and developed during the reform and played a positive role in promoting the socialist modernization in our country. In a market economy, the development of cultural industries need to create their own brand. Establish an intense brand awareness, highlight the distinctive brand characteristics, grasp the correct direction of development is an important path to develop the cultural industry.