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随着2010年国内制冷空调市场出现新一轮高峰过后,特别是出现大金、约克、开利、美的、格力又进一步扩张产能时,有专家预言2011年国内市场将遭遇新一轮的洗牌,市场竞争将会更为惨烈。国内现存品牌能否顶得住新的竞争冲击,在洗牌过程中依然能够健康生存,非常值得我们深刻思考与探讨。
With the 2010 domestic refrigeration and air conditioner market after a new round of peak after the emergence, especially Daikin, York, Carrier, the United States, Gree and further expansion of production capacity, some experts predict that in 2011 the domestic market will encounter a new round of reshuffle , The market competition will be more fierce. Whether the existing domestic brands can withstand the new competitive impact can still survive in the process of reshuffling, which deserves our deep consideration and discussion.