我认为全媒体时代最典型的特征是信息的海量化,在这样一个海量化的信息时代,关键在于如何提取对企业有传播价值的信息,因此把握两个核心至关重要,一要明确企业用户,二要了解用户的媒体消费,只有抓准这两个核心,整个营销策略以及媒体投放策略才会变得非常清晰。此外,对于企业而言,主要客户分为两类,分别是一二级经销商和终端消费者,在设定媒体策略时,要紧紧围绕这两类客户展开。 I think the most typical feature of the all-media era is the mass of information. In such a massive information age, the key lies in how to extract information that has a spreading value to the enterprise. Therefore, it is of crucial importance to grasp both of the two core values. Second, to understand the user’s media consumption, only grasping these two core, the entire marketing strategy and media delivery strategy will become very clear. In addition, for enterprises, the main customers are divided into two categories, namely, one or two dealers and end consumers, in setting the media strategy, we must focus on these two types of customers.