论文部分内容阅读
网络信息技术的发展促使顾客在虚拟环境中的行为迅速增长,国内外学者开始关注虚拟环境中顾客间互动行为,目前的相关研究多集中在现实的服务行业,对产品和服务行业中虚拟环境下顾客间互动研究相对缺乏。基于我国房地产行业,探讨了电子客户间互动行为方式,并充分阐释了电子客户间互动对客户满意和忠诚的影响机理。
The development of network information technology promotes the rapid growth of customers’ behavior in the virtual environment. Domestic and foreign scholars began to pay attention to the interactive behavior among customers in the virtual environment. At present, relevant researches mostly focus on the real service industry. In the virtual environment of products and service industries, Customer interaction is relatively lack of research. Based on China’s real estate industry, this paper explores the interactive behavior between e-clients, and fully explains the mechanism of the interaction between e-customers on customer satisfaction and loyalty.